Propel Morning Briefing

All-day dining the ‘future of foodservice’ but 50% of diners unclear about concept

All-day dining is the “future of foodservice” – yet 50% of diners are unclear about the concept, according to new research.

A new White Paper from Bidfood in conjunction with CGA revealed one in three Brits have eaten out at breakfast, mid-morning or mid-afternoon in the past six months, with 35% eating out at breakfast more frequently than they did two years ago.

However, despite this the research revealed there was confusion over the definition of all-day dining, with only 50% of diners familiar with the phrase.

The White Paper, which was conducted during the first half of 2017 and includes in-depth interviews with leading industry figures, online quantitative surveys of more than 10,000 consumers, focus groups, and surveys of business leaders within the industry, delves into the rise of casual and all-day dining, two of the biggest trends shaping the foodservice industry today.

It explores how the two trends overlap, why consumer expectations are evolving, and what the key is to success as a casual or all-day dining operator. It showed three-in-five customers who visit the “new wave of fast-casual brands” are millennials, while four-in-five operators class their business as “all-day dining or casual dining”.

There is also a big growth opportunity, with 42% of business leaders expected to open more than ten sites in 2017.

Bidfood insights manager Lucy Pedrick said: “The consumer mega trends of convenience, quality and availability have given rise to two of the most talked about, yet not fully understood, terms in the industry – casual and all-day dining. Both exemplify how the market is not standing still and how understanding of consumer habit is vital in succeeding in the market. Our White Paper tackles these concepts head on to provide operators with a comprehensive insight into the evolution of all-day dining, a better understanding of consumer behaviours, and advice on how to make all-day dining work. Be it location-based research, menu optimisation or turning low tempo into high spend, the White Paper is intended to shed light on two of the biggest trends driving our industry today.”


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