Propel Morning Briefing

Online beer sales treble as consumers demonstrate their thirst for craft beer

A leading online beer retailer, Ales by Mail (ABM), has released figures that show consumers placed twice as many online orders for craft beer during November compared to last year, with sales values up by 300%.

Ales by Mail’s managing director, Paul Kruzycki, said: “These latest figures reveal the growing importance of e-commerce to craft brewers as well as the increase in demand from consumers. We’ve seen a steady rise in online craft beer sales year on year, but there’s no doubt that as we’ve reached the latter stages of 2014, we’ve witnessed a real tipping point. We’re trusted to deliver the online sales logistics for some great craft breweries, including BrewDog, Meantime and Tiny Rebel and will shortly be working with Hall and Woodhouse, but we’re also taking enquiries from other breweries on almost a daily basis.”


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