Propel Morning Briefing

Restaurant Marketer & Innovator Award finalists revealed

Finalists have been announced for Restaurant Marketer & Innovator Awards, the inaugural awards staged by Propel and Think Hospitality to recognise success in marketing and innovation in the foodservice sector.

More than 90 entries were judged by a panel of 16 industry and agency leaders.

The finalists are

  • Innovator Of The Year: Lizzy Barber (Cabana, Hache and Hush); Aaron Mellor (Tokyo Industries); Martin Morales (Ceviche and Andina); and Roger Wade (Boxpark).
  • Marketer Of The Year: Simon Cope (Byron); Lucy Knowles (SSP); Andrew Rayner (Nando’s); Monica Pool (KFC); and Celia Pronto (Casual Dining Group).
  • Future Marketing Leader Of The Year: Anthony Knight (group sales and marketing director, Maxwell’s); Liz Cranney (brand manager, Tank & Paddle, Novus); Hayley Simpson (head of marketing, communication and events, The Breakfast Club); Amy Gatt (brand manager, Late Night London, Novus); and Lexi Brown (marketing manager, Cabana).
  • Integrated Campaign Of The Year: ASK Italian for Purple Basil Pesto with W Communications; Aqua Shard for Roald Dahl 100 with Bacchus PR; CAU Restaurants for CAUnival with Me:Mo Interactive; Castle Pubs for Craft Beer Festival; Chef & Brewer for Gin-ius Campaign with WPR Agency; Chop’d for Eggs Campaign with WE ARE Spectacular and Woof London; Fuller’s for The Beautiful Game with WE ARE Spectacular and True Digital; Greene King Local Pubs for Summer of Sound with Keane; Las Iguanas for Iggy & Friends with Aardman Animations; and Pho for Christmas Campaign with Ignite Hospitality.
  • Best Use Of Video: Bistrot Pierre with Ergo Films; Dip & Flip with Kings Road Creative and Belt & Braces; Florentine Restaurant & Bar with Me:Mo Interactive; The Alchemist; and Wreckfish with Natural Selection Design.
  • Digital Campaign Of The Year: Cote Restaurants for Cote to Table with Me:Mo Interactive; Fuller’s for Kick & Collect Mobile with WE ARE Spectacular and True Digital; and Greene King Hungry Horse for Hungry for Summer with WPR.
  • Best New Website: Brewhouse & Kitchen with Propeller; Everards with Rock Kitchen Harris; Thaikhun with WiseTiger; The Breakfast Club with Shoptalk London; The Regent Balham with Captivate Hospitality; and The Botanist with Marmalade on Toast.
  • Best New Or Improved Visual Identity: Busaba with WE ARE Spectacular; Brewhouse & Kitchen with Richard Keeling and Feature Design; Chop’d with WE ARE Spectacular; Chopstix Noodle Bar with Mystery and Emjay PR; Hache with POP, Fusion DNA and This Is Now Agency; and Tropicana Beach Club with Bespoke Barware, Cheeky Tiki and Propeller.
  • Best Use Of Research, Insight & Data: Bistrot Pierre; Casual Dining Group with Tahola; Gather & Gather; Las Iguanas with Feed It Back; and Thai Leisure Group with WiseTiger.
  • Best Use Of Social Media: Belushi’s; The Good Life Eatery; Maxwell’s; The Alchemist; and Vapiano.
  • Launch Campaign Of The Year: Aquavit with Sauce Communications; Bistrot Pierre (Mumbles); Chop’d Manchester with WE ARE Spectacular, Woof London and Phil Curtis; Ella Canta with Sauce Communications; New World Trading Company (The Canal House); The Alchemist (Media City); and Wreckfish with Natural Selection Design.
  • Best Use Of Technology: Chop’d with WE ARE Spectacular; Gather & Gather with WioPay and Masterpass; Inamo Restaurants with Ordamo; Shake Smart with BPL Digital; Young’s with Propeller.

Prices for two days are £525 plus VAT for operators and £795 plus VAT for suppliers. Companies buying two tickets will receive a third one free. A one-day rate of £345 plus VAT is available to operators only. For more information and to book, call Jo Charity on 01444 810304 or email jo.charity@propelinfo.com or Anne Steele on 01444 817691 or anne.steele@propelinfo.com

 

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