Propel Morning Briefing

TripAdvisor launches sponsored ad feature for restaurants

TripAdvisor has launched an ad product that enables restaurant owners to promote their business to diners through sponsored placements on the site.

Through TripAdvisor Ads for restaurants, owners are able to buy targeted ad slots – that send customers directly to their restaurant listing – on desktop and mobile web.

The ads target people who are actively searching in a specified area, as well as people based on their advanced search queries, such as average meal price, cuisine type, and timing of meals.

Bertrand Jelensperger, senior vice-president of TripAdvisor Restaurants, told Mobile Marketing: “We want to provide restaurant owners with the best possible suite of products and solutions to entice and convert potential diners into loyal customers. Now with TripAdvisor Ads, we are providing them with another way to increase their visibility through targeted sponsored placements.”

TripAdvisor Ads for restaurants work on a cost-per-click basis. Therefore, restaurant owners only need to set a monthly spending limit before activating their ad, and are only charged at the end of each month based on the number of clicks they received on the ad up to their maximum budget.

 

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