Propel Morning Briefing

UK hotels enjoy strong revpar performance in August

UK hotels enjoyed another welcome boost in revpar during the peak holiday month of August, according to new research by the Association of Licensed Multiple Retailers (ALMR).

The average daily rate for UK hotels increased 4.5% in August, against the European average of 4.2%. Across Europe, including the UK, revpar increased 4.6% compared with August 2016, despite occupancy levels remaining relatively flat.

UK revpar figures for the year to date reveal 7.8% growth compared with 2016, outperforming the European average of 5.8%.

The ALMR said VisitBritain marketing campaigns were bearing fruit, with interest from overseas visitors remaining strong. Performance was good across the continent, with 10% revpar increases in Greece, the Netherlands, Portugal, Luxembourg and France.

Performance was strongest in premium hotels, with four-star hotels showing 8.3% growth and five-star hotels experiencing 10.5% growth, compared with the same period last year.

ALMR chief executive Kate Nicholls said: “Hotels and accommodation providers make up a significant proportion of the UK’s diverse eating and drinking out sector so it’s great to see businesses operating in this segment doing well over the summer season.”

The results represent the performance of corporate brand hotels in Europe. The sample consists of more than 6,500 hotels, representing more than 800,000 rooms and compiled by Hotrec, the European hospitality trade association.

 

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