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Patience pays off as Pieminister opens Birmingham city centre site, sixth venue in total

Bristol-based Pieminister has opened a restaurant in Birmingham, ten years after founder Jon Simon started searching for a site in the city.

The new venue, Pieminister’s sixth in total, has opened at a former bank in Waterloo Street next to Michelin-starred restaurant Adam’s in the city centre.

Pieminister’s plans to open in Birmingham almost a decade ago fell through when Paradise Forum became earmarked for demolition.

Simon told the Birmingham Mail: “It would have been a good view from the unit we looked at in Paradise Forum but it wasn’t to be. Birmingham is being developed and we’ve seen how that has also transformed Bristol. I hope we have found the right spot in Waterloo Street. With New Street Station and Grand Central opening you can see how Birmingham is developing, which is why we are here. We didn’t want to be in Grand Central, though. We like to be on real streets not in manufactured environments.”

Simon launched Pieminister in 2003.

The company operates two restaurants in Bristol and others in Cardiff, Leeds and Nottingham.

It also operates two cafe-style venues in London, with others in Bristol, Oxford, Stoke and Manchester.

Last year, the company said it was eyeing 30 restaurants by 2020 after securing a £1.4m finance package from HSBC to support expansion plans.


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