Peach Pub Company has launched a new identity under the slogan “making life peachy for all” to unite its 18 pubs and one boutique hotel under one design.
The company, founded in 2002 by Hamish Stoddart, Lee Cash and Jo Eames, has launched a new logo and website with a “contemporary, boutique feel”.
Peach worked with Mark McCulloch, founder and group chief executive of brand, marketing and digital agency WE ARE Spectacular, to create the new identity.
Eames said: “The idea is to reinforce to our guests that, even though the look, offer and people in our pubs may be different, the welcome will be just as warm and the quality of food and drink just as high. And, if they like one of our pubs, they’re bound to like the others.”
In August, Peach Pub Company reported turnover rose to £25.1m in the year ending 8 January 2017, up from £24.8m the year before (54 weeks), showing adjusted like-for-like growth of 4.8%. The group’s Ebitda during the 52-week period was £2.5m.
