News and Media

Revolution holds millionth cocktail masterclass

Revolution Bars Group has held its millionth cocktail masterclass.

Launched in 2008, the event has taken 150,000 bookings per year, equating to 2,400 per week across the group’s sites.

In each masterclass, a mixologist guides a group of up to six attendees through cocktail-making techniques before inviting them behind the bar to produce their own.

The event was designed as a team-building exercise that focuses on engagement, problem-solving, communication and competition.

However, a significant number of bookings have come from hen parties and birthdays, with Revolution Bars Group seeing a rise in corporate events that have resulted in it launching corporate masterclass packages.

Corporate bookings can be longer and feature additional bartenders, with selected add-ons including snacks and three-course dining packages.

Revolution Bars Group commercial director Myles Doran said: “The rapid rise in cocktail masterclass bookings has been staggering and we believe this success is a direct result of what our packages offer, giving customers value for money and an overall educational and fun experience. The launch of our corporate masterclasses has seen a great level of interest already.”

 

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