Exciting new fast food concept, Fresh Italy, is looking to roll out further outlets and has installed Intelligent Business Systems (IBS) POS and enterprise management systems in preparation for future growth

Fresh Italy is an exciting new food concept founded and developed by former Amazon.com European marketing director, Tom Allchurch, who is looking to add a further three branded outlets in the next few months as part of a multi-million investment.

Speed is of the essence for the concept where freshly cooked pasta and rice dishes are cooked to order and served up in less than two minutes. To ensure Fresh Italy meets the expectations of its own staff and customers, Tom asked hospitality POS management specialists, IBS, to help give them the clockwork precision the concept demands.

One of the most respected names in the hospitality industry, IBS has installed a hardware/software system to ensure Fresh Italy has the right technological platform to deliver its unique selling proposition.

IBS designed and developed a new system specifically for Fresh Italy, which is currently used for face to face sales in either of its two stores in city centre London and the Lakeside Shopping Centre, Essex. The system has been configured to also cater for distance buying via the internet with Fresh Italy marketing deliveries to the city of London for minimum orders of 15 or more people.

In-store customer orders are taken by staff and inputted to one of half a dozen Uniwell touchscreen POS terminals in each outlet. Information is dispatched to a variety of label printers to identify and tag the delicious pots of freshly prepared food. Data is also sent to a PC POS terminal to finalise, bag for collection or recall orders.

IBS has integrated the POS and enterprise management system with large eye-catching plasma screens. These enable customers to view orders taken, see average waiting time per order and know when the food is ready collection. The screen is also used for advertising and disseminating information about loyalty cards for the Fresh Italy's growing number of repeat customers and daily specials.Customers working in the city can e-mail or telephone orders through an on-line booking service.

Authenticity is the key to the future success of the brand according to its founder, managing director and former Amazon.co.uk marketing director, Tom Allchurch. “We are attracting regular customers who visit three or four times a week who have fallen in love with our total commitment to Italian produce. We only use Italian recipes and ingredients. All our oils, pastas and risotto rice are 100% Italian.”

“However, speed and accuracy of service has to match the quality of our food.”

“Part of the fun of the concept is tracking orders. Customers can see the average time taken to prepare each freshly cooked meal on the big screen. It all adds to the dynamism of Fresh Italy,” commented Tom.

“Fresh Italy presented a great challenge to us,” commented IBS managing director, Gareth Powell. “Accuracy, reliability and speed were essential requisites while the plasma screen adds to the whole buying experience and contributes to a great atmosphere inside the stores.”

“At the same time we have been developing an on-line purchasing facility to give Fresh Italy access to corporate city sales too. As the concept is rolled out, they will already have the epos and central management infrastructures in place. Our system has no limits to the number of sites it can accommodate.”

The fast food brand, which currently has two outlets in central London and at Lakeside Shopping Centre, in Essex, is looking to expand its horizons. Three new outlets will be opened in the near future as part of an on-going development plan.

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