Bath Ales taps into IBS solution

Bath Ales, an award-winning craft brewer and independent pub group based in the south west of England, has commissioned IBS to install EPOS systems at two of its pubs in Bristol, The Wellington and the Graze Bar & Chophouse.

The solutions use J2 terminals, POSLink touchscreen technology, kitchen printers and StockLink for business sheets, stock control and a virtual head office.

Established in 1995, Bath Ales brews a range of distinctive, high quality cask ales notable for their character and flavour, including Gem, Barnstormer, SPA, Golden Hare and Dark Hare.

As well as a superb brewery, Bath Ales operates a bottling plant and a brewery shop alongside ten pubs in the cities of Bristol and Bath. The pubs offer a selection of ales, great food and a welcoming, friendly atmosphere.

Robin Couling, Bath Ales retail operations manager, said:  “We’re delighted with the installation of the new EPOS systems as these will give us a greater insight into our business and allow us a fantastic platform for improved efficiency and growth, as well as the potential for customer loyalty schemes.” 

Gareth Powell, managing director of IBS, said: "Our EPOS solutions will help Bath Ales focus very much on its core brewing and pub values to ensure they always exceed their customer expectations. The EPOS solutions, and the various modules within it, have been designed to accommodate further business growth for the Bath Ales brand."