IBS swings into action with TopGolf

TopGolf, an innovative, high technology transatlantic golf concept, has teed up IBS to upgrade the EPOS solutions at its three UK golf games centres.

The new solutions include static and Wi-Fi handheld terminals, POSLink touchscreen software and a loyalty module to reward members at the revolutionary new sports entertainment complexes.

"Our golf balls have computerised microchips so we can track accuracy and distance while awarding points for hitting targets. Golfers can practice their skills, receive tuition and compete with one another from a choice of half a dozen great games that test skills and nerve in equal measure," said TopGolf operations director, James Jenkins.

Part of the total experience includes a fully licensed food and drink offering delivered by 'caddies' to the golf suites.

"The IBS solution gave us standalone terminals and Wi-Fi handhelds, the latter are crucial to us achieving the high levels of service for a fast food operation. Waiters and waitresses, or caddies as we've dubbed them, take orders for food and drink from the teeside and serve direct to the golf suites," said James.

Originally launched in 2000 in Watford, north west London, TopGolf now has additional UK facilities in Chigwell, East London and Addlestone, Surrey.

"We've used Intelligent Business Systems since we opened and recently upgraded our system to give our golfers an even better service and added value benefits. We looked at the market to see what it had to offer only to find IBS outscored the competition as it ticked all the right boxes with the most appropriate solution, most notably on the Wi-Fi and loyalty fronts," he said.

"The loyalty package from IBS enables us to encourage additional spend and give something extra back to our members. We're currently seeing spending levels at 50% of fee income. Our ideal situation is to double sales so F&B matches fees. The IBS solution should help us achieve this as we've already seen an increase in spend per visit with the new system in place. We're looking forward to untapping the full potential of the loyalty solution over the coming months."