Jonathan Cohen, Owner, The Bread Shop

"Our brand is the 'Bread Shop' where all the products are made from specially selected wheat, flour and other key ingredients to ensure we always maintain a superior standard and taste. We even have our own nutritionist as part of the Bread Shop team. Australian graduate Stephanie Driver specialises in nutritional and herbal medicine and dispenses health tips on a regular basis to our customers. She's our prettier and less noisy version of Jamie Oliver, who you may know from his work promoting a certain well-known supermarket!

Not that we were trying to compete with the supermarkets. Our goal was and is to offer the best quality, freshest bread money can buy, which, until now, has not always been readily available. We wanted and still want to turn buying bread into a pleasure rather than a daily chore. When visiting The Bread Shop, we want our customers to enjoy and relish the aromas and be able to taste the freshness when they walk in.

In terms of our POS systems, IBS has been involved from the start and we're grateful for their expertise and the benefits of a longstanding relationship. Gareth Powell and his team were recommended by Formation, the shop designers who provided the distinctive eye-catching, earthy, natural feel of the selfservice Bread Shop high street and wholesale brand.

The IBS till system, which utilises StockLink software, has been essential for business control from day one. It ensures we have the mechanisms in place to run the business effectively and correctly. Without a good system and the on-going support of Gareth and our project team led by Justin Atkinson we wouldn't be able to manage the business and control our costs on an impressive £1.2m turnover.

While I'm pleased with what we've achieved to date, one of the beauties of the IBS system is its modular nature and we're looking forward to unlocking further tools as and when they are needed."